Sales Funnel Creation: 5 Lessons with Summary

Lesson 1: Understanding the Sales Funnel

This lesson introduces the concept of a sales funnel and its importance in guiding potential customers from awareness to purchase. Participants will learn the different stages of a sales funnel—Awareness, Interest, Decision, and Action (AIDA)—and how to map out a customer journey effectively. The focus will be on understanding customer behavior at each stage and creating tailored strategies to move them through the funnel.